Your website can convey a lot about your company. It is even more effective when your website ranks high on the search engine. The concept of domain authority was introduced to understand the strength of a website.

What is domain authority?

Domain Authority (DA) is a metric used to predict a website’s ability to rank in search engines. It was developed by Moz, and ranges from 1 to 100, with a higher score indicating a higher capability to rank in search engine results. DA is calculated based on various factors including the quantity and quality of links pointing to a website, its age, and its content. A high DA score can make it easier for a website to achieve higher search engine rankings and increased organic traffic.

Put simply, domain authority describes the importance of a site for a particular subject area. The higher the scoring, the greater the authority; which means your website will appear at the top of a search engine results page. Domain authority is calculated using machine learning, which means that the score can fluctuate based on certain data points.

Why is domain authority important?

Domain authority is a metric that helps people see the strength of a website. The higher the score, the greater the authority. It reflects the optimization of a website. The factors that improve domain authority are similar to the ones that affect search engine optimization. This further proves that a site with better domain authority has the potential to rank higher in the search engine result pages, though domain authority is not directly related to any search engine. It is important to understand domain authority because it helps to compare and understand where other websites (or those of competitors) stand. A comparison will help understand the site having greater subject expertise.

• Search engine ranking: Domain authority is one of the factors that search engines, like Google, use to rank websites in search results. A high domain authority can result in higher search engine rankings, and therefore, more visibility for a website.
• Credibility: Websites with high domain authority are generally considered more credible and trustworthy. This is because domain authority is based on multiple factors, such as the quality and quantity of links pointing to a website, the age of a website, and the content.
• Link building: Domain authority is also important for link building, as it is easier to acquire high-quality backlinks from websites with high domain authority. Backlinks from high-authority websites can improve the credibility and visibility of a website.
• Competition: Domain authority can be used to compare the strength of different websites in the same niche. This can be helpful in identifying your competitors and understanding your position in the market.

A good domain authority score

It is established that the greater the score, the greater the domain authority. An established website with all the relevant factors present can have high domain authority. A new website can have anywhere a score ranging from 10 to 20. Here is how you can interpret the domain authority score:

• Below 30 is poor
• 30 to 40 is below average
• 40 to 50 is average
• 50 to 60 is good
• 60 to 70 is very good
• Above 80 is excellent

What can you do to improve your domain authority?

Domain authority is affected by numerous factors like the number of backlinks, the content on a website and its quality, the speed of the website on different devices, etc. Some of the best methods to increase domain authority include:

• The length of articles or content on a page of the website needs to be at least a minimum of 800 words. The maximum can go beyond 2,000 words. Apart from the quantity, it is also important to have qualitative content.
• A website is made up of numerous incoming and outgoing links, which play an important role in determining domain authority. Some of the different kinds of links are internal links (relating to the links within a website) and backlinks (links to your website that come from another website).
• Removing bad links is important to ensure domain authority. Bad links refer to links of websites with low authority or irrelevant websites, broken links, spam links, etc.
• Connecting your website with your social media platforms like LinkedIn, Facebook, Instagram, Twitter, YouTube, etc. acts as a positive indicator in increasing your domain authority.
• Ensuring a secure website with SSL and other related certificates increases the chances of obtaining a high domain authority score.
• Technical SEO with factors like 404 redirections, website loading speed, website layout, mobile optimization, etc. plays an important role in increasing domain authority.

Domain authority is a predictive measure that can reveal a lot about your website. The main idea is to keep the website relevant, as the factors affecting domain authority are dynamic in nature. Explore MicroSolutions’ offerings to know more!