The world of marketing and technology is so vast that whatever appears relevant today may become obsolete tomorrow. To stay relevant, it is important to keep up with the trends and stay ahead of your competition.

To get started with this, you must be familiar with the different terminologies used in the common parlance of the digital world. Here are a set of terms you can familiarize yourself with:

• Leads: Leads refer to potential customers. They are people who have engaged with a brand and are likely to purchase in the future.
• Call to action (CTA): These are prompts that encourage visitors of a website to take certain actions. The action could be to read, click, explore, download, and subscribe. CTAs help guide customers to take meaningful action while engaging with the brand.
• Engagement: Engagement refers to how people react to your brand or aspects associated with your brand. In the world of social media, engagement could be actions like commenting, liking, sharing, and saving a post.
• On-site content: As the name suggests, this refers to all the content you produce and share on your website.
• Off-site content: All the content relating to a brand that is put outside a website is known as an off-site website.
• Social media marketing: Using social media channels to connect with customers and develop the reach of your brand is called social media marketing.
• Email marketing: When emails are used to share content and connect with potential customers, it is known as email marketing.
• Content marketing: Blogs, newsletters, videos, and podcasts are some examples of content marketing. It is a kind of marketing where the content of different forms is taken to people.
• Omnichannel marketing: No business would rely on one mode of marketing. When you decide to choose a mix of two or more kinds of marketing, it is known as omnichannel marketing.
• Keywords: The words or short phrases that are entered into a search engine query box are known as keywords.
• Bounce rate: Each customer or visitor engages in a different manner when they interact with a website. Bounce rate helps us understand the engagement rate in terms of visitors who leave the page after viewing only one page of the website.
• Click-through rate (CTR): This refers to the number of people who actually engage with an advertisement by clicking on it.
• A/B testing: Marketing is all about experimenting. An A/B test is usually carried out to understand which marketing tactic yields better results.
• Conversion rate: The conversion rate indicates the number of users or visitors who took certain actions on your website or the content shared by you, like filling out a form or commenting on a post. Actions that indicate a good conversion rate can sometimes also be tied to a purchase.
• Key performance indicator (KPI): These are specific metrics that indicate whether you are meeting your marketing goals or not. It includes aspects like the number of sales inquiries or the number of visitors on a page – ideally, it is a factor that varies from one business to another.
• Influencers: Individuals who have a strong presence on social media and whose opinions can make a difference in the customer’s behavior are known as influencers. Such individuals on social media platforms are known as social media influencers.
• User-generated content (UGC): Social media content created by users about a brand is known as user-generated content.
• Conversion rate optimization (CRO): CRO involves actions like filling out a form or joining an email list. These are actions aimed at increasing website visitors and converting them into paying customers.
• Growth hacking: Using a combination of technology and analytics to better product development and increase the growth of a company is called growth hacking. It focuses on low-cost marketing alternatives.
• Metaverse: Metaverse is a simulated digital environment that makes use of augmented reality (AR), virtual reality (VR), and blockchain. It uses ideas from social media to create a space that offers a real-life, rich experience to the users.
• Blockchain: A blockchain is a distributed database that contains a growing list of records called blocks.
• Geotagging: Adding direction coordinates or location to social media content is known as geotagging.
• Native advertising: When paid content appears as organic content, it is known as native advertising. Such content garners higher impressions and greater conversion rates.

While these terminologies are just the tip of the iceberg, they can help you enhance your digital lingo, like how we can help you improve your website, digital media, and social presence. Explore our range of products and services to learn more!