The field of digital marketing is constantly evolving, with changes being introduced on a daily basis. The dependency on technology and the internet make digital marketing a place for brands to find their sweet spot. With many businesses still recovering from the impact of the Covid-19 wave, 2023 places emphasis on brands to up their digital game and make it more customer-centric.

Digital marketing has continued to dominate a major portion of a company’s marketing plan owing to the numerous benefits it offers.

• It helps you gain data and offers the right and relevant content to the right audience.
• It helps to engage prospective customers, guiding them through the marketing funnel, and turning them into happy customers for many brands.
• The most important aspect of digital marketing is the brand credibility that comes with it. A business with a digital presence indicates its reliability. It also creates a positive response for the brand.

Though digital marketing is constantly changing, here are a few trends to look out for in 2023:

Goodbye third-party cookies

The internet has been a space for marketers to collect data through cookies. They have been feeding information (or third-party cookie data) back to brands to better understand their target audience. Though cookies were intended to improve the user experience, they became a cause for privacy concerns, reducing their popularity. Noticing the trends, Google decided to phase out third-party cookies, most of which are anticipated to occur in 2023, with Google switching from Universal Analytics to Google Analytics 4. With this, brands would need to work harder to collect relevant data on their customers, while meeting the consumers’ privacy expectations.

Artificial Intelligence (AI)

Artificial intelligence has become a significant part of marketing, so much so that it has become integrated with every digital marketing channel. While algorithms gauge the engagement of social media posts, AI has been connecting customers to the right products and content. The introduction of ChatGPT, an AI-powered marketing tool that follows a machine-learning program, has increased the relevance of artificial intelligence in digital marketing.

Voice Search Optimization (VSO)

With the introduction of smartphones and tablets, voice search has become a simplified way to look up something while doing other tasks. The press of a button and asking a query clarifies all the doubts of an individual. This is where voice search optimization appears. It is the process of making pages discoverable in voice searches. It gives businesses a chance to have their pages read aloud by a voice search device. Opting for a voice search strategy can prove to be vital for your business’s reach.

Conversational marketing or Chatbot

Chatbots have become important, allowing businesses to address the queries of their customers at all times and on all days of the week. Conversational marketing is an emerging trend that uses chatbots and automated messages. It incorporates instant messaging as part of the marketing strategy. This proves to be effective when marketing over platforms like WhatsApp, Instagram, Facebook, or even a website. The real benefit of this can be noticed when visitors and clients have their doubts clarified instantaneously.

Short videos with simple and clear messages

With TikTok, Instagram Reels, and YouTube Shorts emerging as promising marketing channels, 2023 is bound to witness the growth and dominance of brands on these platforms. A business needs to stay relevant by positioning itself in places where its customers are. The popularity and crisp messages of short-form videos have kept customers hooked. Brands can use videos with simple and clear messages to get their message across to customers.

With greater aspects like Metaverse, NFT, and Web 3.0 widening their presence, 2023 seems to be a promising year for businesses. Irrespective of how you choose to work on your digital marketing strategy, MicroSolutions Kuwait offers a variety of services and products related to the trends in 2023. Get the best of your ideas and make the most of the predicted trends by connecting with us!